Who We Are

London CBD Group aspires to make the Cannabidiol (CBD) industry easily accessible and connect our clients with trusted and proven suppliers, manufacturers, product information and specification. We are operating as a comprehensive consultancy helping you start, grow and run your CBD business.

At London CBD Group, excellent customer service and true transparency is not just something printed on a label. We are actively working with the healthcare providers, authorities and industry organisations, supporting research and education to remove stigma and bring you the most accurate information about CBD, its products, applications, the endocannabinoid system and how it affects the human body.

We aim to cultivate longlasting relationships in this expanding global industry through our numerous platforms, which include retail, wholesale, e-commerce, networking and educational events. We have also created Europe CBD Expo, the first international summit, bringing together reputable CBD-related businesses and ventures into the UK sphere and exposing consumers to the ever-growing industry.


Our People

Our accomplishments to date are a result of our diversity. With no existing roadmap to success in the CBD sector we are creating our own, valuing IQ, EQ along with expertise, bringing together the types of people who go looking for opportunities to innovate.

Sal Noble | Chief Executive Officer | Co-Founder

Sal is the Chief Executive Officer of London CBD Group and Noble Group Shoreditch Ltd which operates retail and wholesale platforms via Noble Vaping and Noble CBD Dispensary. Sal’s primary responsibilities are ensuring the group runs smoothly on a daily basis, maintaining the customer service excellence he pioneered in the vaping industry, supporting the growth of its entrepreneurial clients and delivering the firm’s own ambitious growth objectives. Sal graduated from the University of Plymouth with a Degree in Business Management.

Haidar Zubair | Chief Research Officer | Co-Founder

As Head of Research at the London CBD Group, Haidar is responsible for a team of experts reporting on best practice and innovation across all aspects of CBD industry, latest trends, retail practices, including online and offline strategies, store design, customer service, marketing and visual merchandising. Before joining London CBD Group, Haidar worked on a number of property development projects and has personally invested in several CBD brands and businesses.

Kristina Spionjak | Marketing Director

An experienced publicist and marketer, Kristina is committed to expanding London CBD Group’s global footprint by driving awareness of the brands fresh thinking, disruptive ideas, transparency and transformative client work, through a variety of levers including content, public relations, events and partnerships.

Paul Raggett | Sales Director

Paul has 25 years’ experience in new business acquisition, client and partnership management and sales and marketing leadership. 14 of those years have been spent within the international conference and exhibition market, specifically working with Pharmaceutical Brands, Biomedical Technology Organisations, Academic Institutions and Government Bodies within the Life and Biomedical Sciences. Paul works in association with our Expo clients to achieve strong customer engagement figures across our range of events, ensuring they reach their goals from sponsoring, exhibiting or presenting at our meetings. Paul holds a BSc in Geology from Kingston University and has been working in the CBD space for over a year.

Housam Nasr | Chief Operating Officer | Co-Founder

Housam is the legal executive for London CBD Group. He is responsible for ensuring that all policies, procedures and guides are in alignment with legal requirements for the group and its clients. Housam personally researches all compliance requirements, standards, codes, legislation and regulations to ascertain excellent practice and works to ensure the products and documentation are tailored for the clients needs. Housam graduated with a Law Degree from Queen Mary’s University London and since has been instrumental in capital growth of several property development projects.

Sunny Uddin | Chief Development Officer | Co-Founder

Sunny serves as London CBD Group’s Chief Development Officer in bringing brands to life through a visual presence across all media – website, print, collateral material, corporate identity and other applications. Whether it’s defining the brand identity from top to bottom or building out alternative visual concepts for brand strategy development, Sunny delivers creative output that resonates with consumers and differentiates vs. competitors.

Adrienn Toth | Digital Marketing Officer

Adrienn brings with her more than a decade of experience in managing all aspects of social media marketing for small and large companies across many industries. Through the use of social media, Adrienn empowers our clients to reach people and create meaningful communities online.

Idriz Gashi | Business Development manager

Idriz is the Business Development Manager at London CBD Group. He has years of experience in management and is responsible for helping the company develop new business, as well as manage existing supply chain agreements.